Centralized Leasing Websites
Every community, one site you own.
One fast, video-native site for your entire portfolio — branded to you and built to convert renters into tours.
Communities
12 across Los Angeles
112 Highland Avenue
West Hollywood
From $3,200/mo
1–2 bd
The Marlowe
Silver Lake
From $2,650/mo
Studio–1 bd
What you get
A leasing site built to convert — and to last.
Not a templated ILS profile you rent by the month. A branded site that loads instantly, shows every community in motion, and is structured for how renters search now.
- A white-label site on your own domain
- Your entire portfolio, centralized in one place
- Video-native listings that show communities in motion
- Lead capture and tour scheduling, running 24/7
- Engineered for Google and AI-search visibility
- Lease-level attribution on every visit
Why it matters
The search starts — and increasingly ends — online.
Renters research, shortlist, and self-qualify before they ever call. The site you own is where that happens.
online sources the average renter uses to find their next home
of renters would lease sight unseen after a 3D virtual tour
of consumers now use AI assistants to research before they buy
Sources: NMHC & Grace Hill Renter Preferences Survey · Zumper × Matterport renter survey · Capital One Shopping research
Own your audience
Your best channel is the one you own.
Third-party portals rent you access to an audience you never keep — and they're built for a search model that's already shifting. A site you own compounds instead: the content, the rankings, the audience, and the data all stay yours.
Measured to the lease
Every visit, tied to a tour and a lease.
Because the site is yours, so is the data. See which communities, content, and channels actually drive move-ins — with cost-per-lead and cost-per-lease benchmarked across your portfolio.
Cost per lease
$340
↓ 62% vs ILS avg
Lead-to-lease
36%
on video tours
Top content
Illustrative dashboard with sample data.
Our work
See it live, in production.
Not mockups — leasing sites we run today. Browse them the way a renter would.
FAQ
Questions teams ask.
Do we own the site and the domain?+
Yes. The site, the domain, the content, and the audience are all yours — not rented from a third-party portal.
Does this replace our ILS?+
It complements it. Your ILS keeps doing its job; your owned site captures the demand your brand and content generate, on a channel you control.
How do listings stay up to date?+
We sync with your property management software, so availability, pricing, and unit details update automatically — no double entry.
Which property management systems do you support?+
AppFolio today, with more integrations on the way. On a different PMS? Tell us — we prioritize integrations by operator demand.
What's the commitment?+
Month to month. No annual lock-in — if we're not earning our fee in leases, you can walk.
Is it built for SEO and AI search?+
Yes. It's structured for Google and for AI assistants like ChatGPT, so your communities surface where renters now look.
Can it scale across our whole portfolio?+
That's the point. Every community lives under one branded roof, with consistent design and a single place to measure performance.
Get in touch
Start building your advantage.
Let's talk about how Pro Forma can keep your whole portfolio visible — stabilized communities and lease-ups alike.