Social Media Management
Always-on social media that fills your communities.
We're the social team your portfolio doesn't have — producing scroll-stopping video for every community you run.
New tour request
from your latest post
Powered by your data
Straight from your PMS to every feed.
We connect to your property management software and turn live availability, pricing, and listing data into on-brand video — published natively to every channel.
Your PMS
Availability · pricing · media
What we run
A full social team, minus the headcount.
You film a quick walkthrough; we handle everything after it — one managed program across your whole portfolio, not a scramble of one-off posts.
Strategy & cadence
We build the content calendar for every community and submarket, then keep each channel posting on a rhythm that compounds month over month.
Studio production
Send us raw phone footage; our studio edits, scores, and grades it to broadcast quality, with cuts sized for every platform.
Native distribution
We publish to TikTok, Instagram, and YouTube and run the accounts end to end — captions, hashtags, trends, and replies included.
Reporting to the lease
Every post is tied back to tours and signed leases by community and channel, so you always know what is actually driving move-ins.
The output
Agency-grade video for every community.
Property walkthroughs, amenity features, neighborhood spotlights, agent-on-camera — produced continuously and tuned to what performs in your market.
From phone to feed
A quick walkthrough is all we need.
You film
Your on-site team films a quick raw walkthrough on a phone and uploads it. That's the only lift.
We finish
Our studio edits, scores, grades, and cuts every clip to a true agency bar — sized for each platform.
We publish
Native delivery to TikTok, Instagram, and YouTube on a continuous cadence, captions and hashtags included.
We measure
Every post ties back to tours and signed leases, by community and channel — not vanity views.
Leases, not likes
Renters decide on the feed first.
Search moved to social and video. Showing up there — consistently, at the quality renters expect — is the new top of the funnel.
of Gen Z renters rank Instagram among their top three platforms
of Gen Z renters use social media in their apartment search
more listing-page visits when a page includes a walkthrough video
Sources: RentCafe Gen Z renter survey · Apartments.com renter survey · REACH by RentCafe
FAQ
Questions teams ask.
What does my team actually have to do?+
Film a quick walkthrough on a phone and upload it — that's the only lift. We handle strategy, editing, publishing, captions, community management, and reporting from there.
Which platforms do you post to?+
TikTok, Instagram, and YouTube today, with formats and cadence tuned to each. We run the accounts end to end, not just hand you clips.
How does it use our property data?+
We connect to your property management software — AppFolio today, with more integrations on the way — so live availability, pricing, and listing details flow straight into the content we produce and publish.
Do you handle comments and messages?+
Yes — community management is included. We respond to comments and DMs and route genuine leasing interest to your team.
How do you measure results?+
Every post is tied back to tours and signed leases by community and channel, so you see what's actually driving move-ins — not just views.
What's the commitment?+
Month to month. No annual lock-in — if we're not earning our fee in leases, you can walk.
Get in touch
Start building your advantage.
Let's talk about how Pro Forma can keep your whole portfolio visible — stabilized communities and lease-ups alike.